Privacy policy

SwissMcars (ci-après « SwissMcars », « nous », « notre ») accorde une importance primordiale à la protection de vos données personnelles. La présente politique de confidentialité décrit la manière dont nous collectons, utilisons, stockons et protégeons vos informations personnelles conformément au Règlement général sur la protection des données (RGPD) et à la Loi fédérale suisse sur la protection des données (LPD).

1. Collection of personal data

We collect personal data that you voluntarily provide when:

• Using our contact form (name, surname, email, phone, message)
• Requesting information about a vehicle or service
• Booking a test drive or service appointment
• Browsing our site (technical data collected automatically)

2. Purpose of processing

Your personal data is processed for the following purposes:

• Responding to your information and contact requests
• Managing the business relationship and customer follow-up
• Improving our services and the user experience of our site
• Complying with our legal and regulatory obligations

3. Retention period

Your personal data is retained for the period strictly necessary to fulfil the purposes for which it was collected:

• Contact and prospecting data: 3 years from last contact
• Contractual data: 10 years after the end of the business relationship (Swiss legal obligation)
• Cookies and browsing data: 13 months maximum

4. Your rights

In accordance with the GDPR and the Swiss DPA, you have the following rights regarding your personal data:

• Right of access: obtain confirmation of the processing of your data and receive a copy
• Right of rectification: request the correction of inaccurate or incomplete data
• Right to erasure: request the deletion of your data within the limits provided by law
• Right to portability: receive your data in a structured and readable format
• Right to object: object to the processing of your data on legitimate grounds

To exercise these rights, contact us by email at privacy@swissmcars.ch or by post to our registered office address.

5. Cookies

Our site uses cookies to improve your browsing experience. Cookies are small text files stored on your device that allow us to:

• Ensure the proper technical functioning of the site (essential cookies)
• Analyse site traffic and usage (analytical cookies)
• Remember your browsing preferences (functional cookies)

You can change your cookie preferences at any time via the cookie management banner or your browser settings. Refusing non-essential cookies does not affect your access to the site.

6. Contact

For any question relating to the protection of your personal data or to exercise your rights, you can contact our data protection officer: